Our Careline

So Lily got two letters today. The first was rather a waste of nice paper.

The second, care of ‘Our Careline’, whoever she is (masquerading as Chris I think) reads thus:

Thank you Chris. Maybe Lily should write a few more letters.

About these ads

79 responses to “Our Careline

  1. Fabulous – nice to see there are still human beings in corporate land :)

  2. Hi. Lovely letter. Would you object to me featuring it on Letters of Note at some point? Thanks!

    Shaun

  3. Pingback: fishnip.co.uk » Blog Archive » Well done, Sainsbury’s!

  4. Great letters, well done Lily and well done Sainsburys

  5. Pingback: The Littlest Things Cause the Biggest Reactions | Cognoscience

  6. My husband just took this photo in our local Sainsbury’s –

    http://lockerz.com/s/111870594

  7. This really is just wonderful. It’s amazing that we have this capacity to reach out and connect with one another with the smallest of gestures. Chris King did a great thing when he stopped and listened. He responded. And kindly. That’s human nature at it’s best.

    Of course all of these would not have began without your wonderful little girl. Lily sounds like a beautifully inquisitive child, you must be incredibly proud of her. I hope she always asks questions & and hopefully receives more answers like these.

    x

  8. Loved this – made my day! And a flipping good question too Lily.

  9. Pingback: Tiger? Or giraffe? « A work in progress

  10. That’s a great response! :D

    However, do you realise that your postcode is showing in the waste of paper’ letter? You may want to blur it out, considering how much Twitter attention you’re getting!

    • Thank you Sophira – we noticed that at blogging stage but weren’t overly worried – yes, lots of twitter attention, but a lot of information is in the public domain these days and I have not put Lily’s image on with the letter (beautiful and funny as she is!) – I fear the horse has bolted regarding twitter (a friend put it on before mentioning it to me!)

  11. Pingback: markwilson.it » Humanising the customer experience (and why there are not enough Ts in alphabet spaghetti)

  12. Pingback: Solicitors vs Sainsbury’s: a story of customer service | Probate, law and much more | The Law Wizard Blog

  13. Little Lily with her adorable letter and Sainsbury’s reply got viral. Real viral.
    85k likes and 28k shares on fb: https://www.facebook.com/photo.php?fbid=10150705324439112&set=a.10150644613369112.488655.792794111&type=1&theater

  14. Pingback: How the Sainsbury’s Customer Service Letter went viral; my theory | blog till you drop!

  15. Pingback: Customer care, serendipity e digital news lifecycle | My web 2.0

  16. Pingback: UK supermarket Sainsbury’s rebrands its ‘tiger bread’ after girl’s letter goes viral « Go Digital Apps

  17. Pingback: Sainsbury’s rebrands tiger bread | WORLD WIDE NEWS

  18. WOW! An amazing story – certainly grabbed the addition on our facebook page.

    Very cool!

    dadzclub.com

  19. haha, brilliant. very true

  20. Pingback: UK supermarket Sainsbury’s rebrands its ‘tiger bread’ after girl’s letter goes viral | Digital Gadget dan Selular

  21. Pingback: Sainsbury’s rebrands tiger bread » Pickersleigh Community Watch

  22. Pingback: A 3 year old’s letter…. « Inspiring Education For Young People

  23. Brilliant!! :-) I saw the pictures on facebook and just read the story on the BBC News website. Excellent! :-)

  24. Pingback: Sainsbury’s rebrands tiger bread | euronewsweek

  25. Pingback: Sainsbury’s rebrands tiger bread | andybundy.com

  26. Pingback: Social Business and Giraffe Bread | Morningstar Communications

  27. Pingback: Life’s Little Victory of the Day - The Daily What

  28. Just want to say thank you to Lily for writing to Sainsbury’s about something I’ve been saying for years (I’ve always called it giraffe bread)- wish I’d written in too now! :)

  29. hahahah :) I love it! The best part is that the manager put his age at the end!!! :) also, how random is a £3 gift card :) SO cute though!

  30. So sweet. And, Chris King, aged 27 and three quarters now, thumbs up to you!

  31. I’ve just read that Sainsbury’s are renaming it giraffe bread! How fantastic! I’ve often thought it was badly named. Well done Lily!

    (And well done Chris King for his excellent reply!)

  32. Reblogged this on The Blogfather and commented:
    I hope my child writes similar letters to big corporate retailers in a few years time! Excellent! Well done Lilly!

  33. pcsupportbirmingham

    It’s nice to hear of story’s like this now and then.
    It’s amazing how even large corporate leaders have a sense of humour and are willing to change.

  34. Great story! A great example of customer care done well!

    Chris.

  35. Pingback: Giraffe Bread: Innocence lost to the cynics

  36. Pingback: Sometimes A Cat Does Change Its Spots

  37. Hi, I read about this story, because my friend shared link from bbc.co.uk. I sow that bread on the picture in article. I think that Lily has very good eye and She should know that giraffes have few paleage patterns and this bread from Sainsbury’s has pattern from giraffes in South African population :) I know that Lily is small girl …but She is so smart, so I thought that She want to know, that Her eye is so precise :) You can check it on wikipedia:

    Lily You are amazing!
    Anna from Poland

  38. Pingback: כך ילדה בת 3 וחצי יצרה פרסום חיובי בשווי מיליונים לסופרמרקט « בלינק – מדיה חברתית | Conversation Marketing | ניהול תוכן | מחקר | יחסי ציבור אונליין |

  39. Pingback: Sainsbury's Tiger Bread: Renamed as giraffe bread | cutlerydrawer.co.uk

  40. Pingback: Sainsbury’s changes the name of tiger bread on toddler’s suggestion! - Mum Street

  41. Pingback: 3-Year-Old’s Complaint Letter Prompts Sainsbury’s To Rebrand Their Bread @PSFK

  42. Pingback: Lily e a girafa « Ai, Carmen!

  43. Several sources are indicating that I started the facebook campaign, which I did not. There are several pages set up to encourage the change of name, and the person who sent the images is unknown to me. I think The Telegraph made the mistake first and have been quoted widely elsewhere!

  44. Pingback: Lo que es Social Media y lo que no es | Cooking Ideas

  45. Pingback: 3-Yeard-old Gets ‘Tiger Bread’ Renamed | Uncle John's Bathroom Reader

  46. Great story! A great example of customer care done well!

  47. Pingback: Sometimes A Cat Does Change Its Spots | Jammy Toast

  48. Pingback: Internet Acts That Will Restore Your Faith in Humanity | Android News

  49. Pingback: Internet Acts That Will Restore Your Faith in Humanity / Photoshop CS6 Download

  50. Pingback: Internet Acts That Will Restore Your Faith in Humanity

  51. Pingback: Internet Acts That Will Restore Your Faith in Humanity | DigitalMofo

  52. Pingback: Internet Acts That Will Restore Your Faith in Humanity | Best Web Consulting company in Nashik, India with Creative and Professional Website Design, Content Management Systems, Wordpress Experts, Ecommerce SEO, and more..

  53. Pingback: Internet Acts That Will Restore Your Faith in Humanity | tecBird

  54. Pingback: 5 Internet Acts That Will Restore Your Faith in Humanity

  55. Pingback: Brand banter – Customer Service and consumer/brand interaction at its best. | we are carrot.

  56. Pingback: Tiger Bread Giraffe Bread | Restoring Your Faith In The Human Race

  57. Pingback: Inspirace od tříleté zákaznice | Customer Experience | Service Design

  58. Pingback: 5 Internet Acts That Will Restore Your Faith in Humanity | Restore My Faith In Humanity

  59. Pingback: Guest Blog for Ledger Bennett | #digital Social Media Management

  60. Pingback: El tigre que se convirtió en jirafa

  61. Pingback: Tiger Bread Giraffe BreadHope On Fire

  62. Pingback: Клиентский сервис, который творит чудеса

  63. Pingback: On Customer Influence: Giraffe BreadSmarter Commerce

  64. Pingback: Fra tiger til giraff: Om å ta kundene på alvor « Movendo

  65. Pingback: 3-Year-old Gets 'Tiger Bread' Renamed |Uncle Johns Bathroom Reader

  66. Pingback: Content Aggregator | How to sell your brand through socially shared reviews

  67. Pingback: Reviews feed reputation – feed it wisely! | Big Eye Deers Blog

  68. Pingback: How to sell your brand through socially shared reviews | ChetsTech

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s