Life after dad’s heart attack
So Lily got two letters today. The first was rather a waste of nice paper.
The second, care of ‘Our Careline’, whoever she is (masquerading as Chris I think) reads thus:
Thank you Chris. Maybe Lily should write a few more letters.
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June 16, 2011 at 10:00 am
Fabulous – nice to see there are still human beings in corporate land
June 17, 2011 at 1:05 pm
Hi. Lovely letter. Would you object to me featuring it on Letters of Note at some point? Thanks!
Shaun
June 19, 2011 at 10:18 pm
thank you for asking; of course you can!
June 17, 2011 at 2:32 pm
[...] Lily Robinson is three years old. She wants to know why tiger bread isn’t called giraffe bread. I think it’s a great question actually, and highlights the unique perception of children that a lot of us forget about in our adult lives. So after sending them a letter, Lily Robinson received a reply…! [...]
June 17, 2011 at 2:53 pm
Great letters, well done Lily and well done Sainsburys
June 17, 2011 at 5:09 pm
This is awesome.
June 18, 2011 at 11:11 am
[...] to this blogpost, a little girl wanted to know why Tiger bread was called as such, and not named the much more [...]
June 18, 2011 at 4:13 pm
My husband just took this photo in our local Sainsbury’s -
http://lockerz.com/s/111870594
June 21, 2011 at 5:31 pm
ha ha
June 18, 2011 at 6:46 pm
This really is just wonderful. It’s amazing that we have this capacity to reach out and connect with one another with the smallest of gestures. Chris King did a great thing when he stopped and listened. He responded. And kindly. That’s human nature at it’s best.
Of course all of these would not have began without your wonderful little girl. Lily sounds like a beautifully inquisitive child, you must be incredibly proud of her. I hope she always asks questions & and hopefully receives more answers like these.
x
June 18, 2011 at 10:07 pm
Loved this – made my day! And a flipping good question too Lily.
June 19, 2011 at 12:38 am
[...] the original story, see Lily’s Mum’s blog here (about the letter) and here (about the [...]
June 19, 2011 at 10:28 pm
That’s a great response!
However, do you realise that your postcode is showing in the waste of paper’ letter? You may want to blur it out, considering how much Twitter attention you’re getting!
June 21, 2011 at 5:30 pm
Thank you Sophira – we noticed that at blogging stage but weren’t overly worried – yes, lots of twitter attention, but a lot of information is in the public domain these days and I have not put Lily’s image on with the letter (beautiful and funny as she is!) – I fear the horse has bolted regarding twitter (a friend put it on before mentioning it to me!)
June 24, 2011 at 11:22 am
[...] of letters, one written to Sainsburys by a three year old (with a tiny bit of help) and the other, a response from their Careline. It would have been so easy for Sainsburys to ignore this, or just to respond in a [...]
June 27, 2011 at 1:48 pm
[...] You can read the rest of the letter here. [...]
January 25, 2012 at 7:31 pm
Little Lily with her adorable letter and Sainsbury’s reply got viral. Real viral.
85k likes and 28k shares on fb: https://www.facebook.com/photo.php?fbid=10150705324439112&set=a.10150644613369112.488655.792794111&type=1&theater
January 25, 2012 at 11:43 pm
[...] June 2011, little Lily’s mum, blogged about the customer service letter, which was then picked up by a number of blogs, and the usual suspects (including forums), in the [...]
January 26, 2012 at 4:08 pm
[...] spedisce una lettera con un suggerimento per una catena di supermercati il 31 maggio 2011 e una risposta che arriva il 14 giugno, un eccellente esempio di customer care, da libro [...]
January 31, 2012 at 11:44 am
[...] mum posted the letters on her blog and, thanks to Twitter, Facebook, Reddit and the whole social sphere, the little exchange went [...]
January 31, 2012 at 2:01 pm
[...] mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has [...]
January 31, 2012 at 4:17 pm
WOW! An amazing story – certainly grabbed the addition on our facebook page.
Very cool!
dadzclub.com
January 31, 2012 at 4:20 pm
YAY!
January 31, 2012 at 5:24 pm
Well done Lilly! xxx
January 31, 2012 at 5:29 pm
haha, brilliant. very true
January 31, 2012 at 5:43 pm
[...] mum posted the letters on her blog and, thanks to Twitter, Facebook, Reddit and the whole social sphere, the little exchange went [...]
January 31, 2012 at 5:46 pm
[...] mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has [...]
January 31, 2012 at 5:52 pm
[...] mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has [...]
January 31, 2012 at 6:08 pm
Brilliant!!
I saw the pictures on facebook and just read the story on the BBC News website. Excellent! 
January 31, 2012 at 6:56 pm
Reblogged this on Joseph Shambrook.
January 31, 2012 at 7:05 pm
[...] mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has [...]
January 31, 2012 at 7:38 pm
[...] mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has [...]
January 31, 2012 at 8:11 pm
great story!
January 31, 2012 at 8:48 pm
[...] company and those who matter most. Chris King, of Sainsbury’s customer service team, and his interaction with three-and-a-half-year-old Lily Robinson is a great example of what it means to be a social [...]
January 31, 2012 at 9:31 pm
[...] three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” [...]
January 31, 2012 at 10:38 pm
Just want to say thank you to Lily for writing to Sainsbury’s about something I’ve been saying for years (I’ve always called it giraffe bread)- wish I’d written in too now!
February 1, 2012 at 10:10 pm
Ah, Laura. Great minds think alike. Your wish is granted
February 3, 2012 at 1:46 pm
I just bought some today! (plus I e-mailed Sainsbury’s to say I’m with Lily and think they should make the name change permanent).
February 1, 2012 at 12:42 am
hahahah
I love it! The best part is that the manager put his age at the end!!! 
also, how random is a £3 gift card 
SO cute though!
February 1, 2012 at 8:51 am
So sweet. And, Chris King, aged 27 and three quarters now, thumbs up to you!
February 1, 2012 at 9:15 am
I’ve just read that Sainsbury’s are renaming it giraffe bread! How fantastic! I’ve often thought it was badly named. Well done Lily!
(And well done Chris King for his excellent reply!)
February 1, 2012 at 12:17 pm
Reblogged this on The Blogfather and commented:
I hope my child writes similar letters to big corporate retailers in a few years time! Excellent! Well done Lilly!
February 1, 2012 at 12:36 pm
It’s nice to hear of story’s like this now and then.
It’s amazing how even large corporate leaders have a sense of humour and are willing to change.
February 1, 2012 at 3:04 pm
Great story! A great example of customer care done well!
Chris.
February 1, 2012 at 3:47 pm
[...] old fake blog just so it could sell more bread.Proud parents of Lily Robinson decided to post an entry on their blog when Sainsbury’s wrote to them to thank them for the letter their daughter had [...]
February 1, 2012 at 6:34 pm
[...] it looked stripey like a tiger. Maybe they were a bit silly.” Lily’s mum posted the letters on her blog and they started trending on Twitter last week before going viral on Social Networks. Sainsbury’s [...]
February 1, 2012 at 8:29 pm
Hi, I read about this story, because my friend shared link from bbc.co.uk. I sow that bread on the picture in article. I think that Lily has very good eye and She should know that giraffes have few paleage patterns and this bread from Sainsbury’s has pattern from giraffes in South African population
I know that Lily is small girl …but She is so smart, so I thought that She want to know, that Her eye is so precise 
You can check it on wikipedia:
http://en.wikipedia.org/wiki/File:Genetic_subdivision_in_the_giraffe_based_on_mitochondrial_DNA_sequences.png
Lily You are amazing!
Anna from Poland
February 1, 2012 at 10:00 pm
This link is superb – my kind of learning
thank you very much. I will show Lily when she wakes up.
February 2, 2012 at 7:57 am
[...] העלה את מכתב התשובה לבלוג שלו בחודש יוני, הוא תפס קצת תאוצה בטוויטר וזכה לכמה [...]
February 2, 2012 at 8:51 am
[...] called giraffe bread because the crust looks more like giraffe skin than tiger skin. As posted on Mrs Robinson’s blog the supermarket replied saying it was a “brilliant [...]
February 2, 2012 at 10:38 am
[...] Lily’s mum posted pictures of the letters on her blog, it was quickly trending on twitter. Chris was even awarded his own Facebook fanpage and is now [...]
February 2, 2012 at 7:47 pm
[...] Lily’s mother posted the letters on her blog, and created the Facebook page, ‘Campaign to change Tiger Bread to Giraffe Bread at [...]
February 3, 2012 at 1:36 pm
[...] a enorme repercussão que a história teve na Internet – a mãe de Lily postou as cartas no blog dela – a rede de supermercados anunciou esta semana que está alterando o nome do pão para giraffe [...]
February 3, 2012 at 3:00 pm
Several sources are indicating that I started the facebook campaign, which I did not. There are several pages set up to encourage the change of name, and the person who sent the images is unknown to me. I think The Telegraph made the mistake first and have been quoted widely elsewhere!
February 16, 2012 at 8:12 am
[...] saber escuchar.Cuando la madre recibió la carta, se sorprendió tanto y quedó tan complacida, que lo publicó en su blog. Espontáneamente y libremente agradecida. Y ahí se hizo viral por primera vez, subió como otras [...]
February 21, 2012 at 2:27 am
[...] girl’s mom posted the letters on her blog. Share [...]
March 22, 2012 at 10:13 am
Great story! A great example of customer care done well!
July 16, 2012 at 2:14 am
[...] mum posted the letters on her blog and they started trending on Twitter last week before going viral on Social Networks. Sainsbury’s [...]
September 17, 2012 at 3:53 pm
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]
September 17, 2012 at 4:00 pm
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]
September 17, 2012 at 6:08 pm
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]
September 17, 2012 at 7:28 pm
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]
September 17, 2012 at 9:37 pm
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]
September 18, 2012 at 2:32 am
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]
September 18, 2012 at 10:25 am
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]
October 12, 2012 at 9:47 am
[...] mother posted the letters on her blog and was soon posted and shared across social media networks such as Facebook and [...]
January 6, 2013 at 12:44 am
[...] This story was found on Threescore Blog here and here. [...]
February 18, 2013 at 1:39 am
[...] Zákaznický servis mohl dopis v klidu ignorovat, ale stalo se něco nečekaného. Zákaznické oddělení odpovědělo dvěma dopisy. První byl matkou Lilly označen jako plýtvání papírem. [...]
April 10, 2013 at 4:44 pm
[...] wrote a very thoughtful and short, no-nonsense letter to Sainsbury asking them why their bread with giraffe spots was named tiger bread. We have to agree with her [...]